Digital printing–full color is best for short run, i.e. smaller quantity print projects
Adding Variable –personalized or unique for each piece has been a hotbed of print sales recently
But the costs have to be considered…
–My client had a series of 3 cards that he wanted to send to the same list of people: 3 Lots 1000 each
So should I have the cards printed and addressed at the same time–Variable data, digital print–Cost: $384/card x 3 = $1152
or print 3 lots of cards; then ink jet each card with the addresses–Cost: $540 print for all 3 cards + $375 for mail prep = $915
Postage –the same for either option