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Your List—whether it be your customers, clients, donors, prospects… IS your Gold mine

Be sure to create and refine your mailing list to ensure you reach your target audience!

If you have your own list be sure to keep it updated—it’s estimated that 3-4% of the population moves every month.

Run your list through our NCOA—national change of address– and other software to clean it up and remove undeliverable addresses.

DMS will append your records with Return Codes that indicate whether there was a move in the past 18 months, what the new address is if available or whether their address is missing vital information for deliverability.

We can also append information to your list such as emails and phone numbers, where available.

If you are building a list, keep each piece of information such as first name, last name, street address, in separate fields so you can sort the database later. You can add fields such as y/n to receive newsletter or other notations about that record….and remember to back it up/store it safe—it is very valuable!

Identify & target your audience

If you want to reach all in a neighborhood or area….

–Occupant/Resident list for all of the mailing households and/or businesses cost is as little as 1 cent per record

If you wanted to reach specific residents, there are several consumer databases that offer more details such as age, income or presence of children, home value, mortgage loan info and many other details…

For one client to promote Kindergarten registration, the list targeted households in Allegheny County with presence of children ages 4 or 5 years old.

For specific educational offerings, lists of individuals can be selected who have completed high school, college or graduate school. In addition, specific occupations and income levels can be selected.

Or we can reach a very unique and specific set of folks, such as theatre goers. There is a list of those folks—and within that list there were 2400 that identify with the LGBT community

So think about your list! It is worth mining!

There is always a lot of confusion cards used for mailings.

A postcard is treated as first class mail, so delivery is 1-2 business days. Postage for a single postcard is 35 cents each. We can presort your data and prepare postcards to get that postage as low as 26 cents each. Because of the smaller size, the thickness of the card is 7 pts, usually 80 lb cover stock works

Now if you need more room to show pictures and convey your message, you can print a bigger card…as large as 6 x 11. But since it is larger it has to be on thicker paper stock so it doesn’t get caught in the postal machinery, generally we use 100 lb cover.

Gloss coating usually works well for heavy ink coverage…

Now if you were to mail the larger card to a minimum of 200 addresses we can prepare at marketing mail rates which are approx. 22 cents for local addresses. Marketing mail can take longer to reach mail boxes, anywhere from 3-14 business days.

So, it comes down to time (and or space) vs money.