A client who was planning an event for prospective PhD students asked me to attain a list of people who had completed graduate school, worked in military or technical/professional professions, and lived in the DC area.
Upon reviewing their invitation package, I noticed the reply envelope did not have an automation barcode (which corresponds to the reply address) or the FIM bars. I made a visit to the postal service website and obtained the barcode artwork and provided to the printer.
By adding the barcode to the reply envelope helped to save them approx $700 on a 35,000 piece mailing.
The difference is approx 2 cents if your reply envelope or card, is not automation compatible.
It wasn’t a typical client call–a distinguished attorney, asking for help to get a summons and complaint out to approx 1000 individuals.
Lasering the letter, outputting, the copies, inserting, addressing the envelopes–costs were gathered.
What is interesting is that the savings we as mail house could offer–1st Class Presorted, flat size, large envelope, with automation, 9 oz weight–was $400 vs go straight first class. The postage savings was approx what the mail prep cost was. No Brainer….