It wasn’t a typical client call–a distinguished attorney, asking for help to get a summons and complaint out to approx 1000 individuals.
Lasering the letter, outputting, the copies, inserting, addressing the envelopes–costs were gathered.
What is interesting is that the savings we as mail house could offer–1st Class Presorted, flat size, large envelope, with automation, 9 oz weight–was $400 vs go straight first class. The postage savings was approx what the mail prep cost was. No Brainer….
Digital printing–full color is best for short run, i.e. smaller quantity print projects
Adding Variable –personalized or unique for each piece has been a hotbed of print sales recently
But the costs have to be considered…
–My client had a series of 3 cards that he wanted to send to the same list of people: 3 Lots 1000 each
So should I have the cards printed and addressed at the same time–Variable data, digital print–Cost: $384/card x 3 = $1152
or print 3 lots of cards; then ink jet each card with the addresses–Cost: $540 print for all 3 cards + $375 for mail prep = $915
Postage –the same for either option